Should I build a landing page before talking to customers?
Answer: Usually no. One real conversation teaches more than another homepage rewrite. Talk to people who already feel the problem first.
How do I validate a business idea with customer interviews?
Answer: Talk to five people who tried to fix the problem in the last year. Ask what failed, what would change if it were fixed, and what a fix is worth in time or money.
What questions should I ask in a customer interview?
Answer: What were you trying to get done? What have you tried? If this were fixed tomorrow, what changes? What would a useful fix cost you?
More detail: who to talk to
- They felt this problem in the last year
- They can say what already failed
- They have a reason (or budget) to pay for a fix
Steal their words. If three people say “I never know what to do next week,” that line belongs on your page.
After five chats, sort notes into urgent problems, nice-to-haves, and objections. Build one offer for one urgent problem.