When should I ignore a new business idea?
Answer: Ignore it for now if you have not finished testing your current offer, the idea only appeared when work got hard, or you cannot name who pays and what they buy in one sentence.
What is shiny object syndrome for solo founders?
Answer: It is chasing new ideas because they feel exciting while unfinished work feels slow. The fix is to park ideas on a “Later” list and return to today’s task.
When is it OK to revisit a parked idea?
Answer: Revisit if two customers ask for the same adjacent thing, your path is blocked for weeks for a real reason, or the idea still looks good after seven quiet days.
More detail: a simple rule
Keep one note titled “Later ideas.” When the urge hits, add a line—then finish this week’s promised outcome before starting anything new.
Try this: No new projects until this week’s one promised outcome is shipped.